Collaborative Work Placement.
I decided to do my collaborative work placement on the Ebor Scooter Club York. The club is fairly new but there was already some logo’s designed. Since I joined the club and have been talking about my interest in design, we have been discussing some possible improvements to the logos that I could do. I used the collaborative work placement project as an opportunity to change or upgrade some of the designs for the club.
Information about Ebor
Eboracum was a fort and city in Roman Britain. It shared the same site as modern York, located in North Yorkshire, England. Ebor for short. Ebor wasn’t York and the last settlement can be seen on the Minster side of the river within the corner of the Museum gardens. There stands the last part of the Ebor castle – this is depicted within our logo.
As a busy port and a provincial capital Eboracum was a cosmopolitan city with residents from throughout the Roman Empire
Our Logo represents the cross of St George as an English club but also show the roman eagle given as gift to the statesman of Ebor in the roman times. Our member’s logo shows the castle rampart fortress of Ebor pre York settlement.
Process
The process for finding a client for this project was fairly easy as I am a member of Ebor scooter club and I am also friends with the owners and club members. Some of the members of Ebor scooter club have helped me out with college projects before where I created a ‘mod’ display for a 60’s exhibition we held on a course I did two years ago. At a few of the meetings for the club we discussed making a few changes to the existing logos. Seen as though Ebor is a new club standing out is important in this up and coming season so that Ebor can be more known with other clubs.
The club was also thinking about making some merchandise such as jackets badges and stickers.
So I offered to do a few designed for them and see if there was any they liked.
The existing logos were really plain and basic looking to me so it was fairly easy to make them look better. They didn’t want to fully redesign the logo’s just to improve them and make them look a bit smarter. There was also a small informational poster they had on the facebook group to show when meets were that I also made look a bit better.
When I started thinking about how to design the logos I looked at the existing ones and tried to come up with a few ideas. I sent messages to the owners on Ebor to find out what sort of ideas they had and they got back to me saying what they wanted to keep.
Firstly I redesigned the members badge, I kept the same style as it was before but hugely updated it. I then asked for feedback and got good feedback and some criticism on the colours which I then changed. I then sent the revised version which they were very happy with.
The next piece I designed was the club logo. It was hard to come up with designs as I already liked the design of the logo so my ideas were just to modernise the existing one and have it as the same style as the members badge (same font and design etc).
I was fairly happy with the design of my logo I made it more overall balanced and changed the font and the flag and think it looks greatly improved.
The next bit of design I did was the poster. Ebor already had a poster but it looked very cluttered and was difficult to read the information so I also redesign this. I made it postcard size so they could be printed and handed out. For this I changed the picture of the put to a more updated picture. I also used the same font as the logos but added a few text effects to make it stand off the page. I also softened the edges of the photo, rather than it just been cut and pasted on. I think overall the poster looks a lot more professional. This sort of design is my preferred style so this is the part of the project that I really enjoyed.
After I had finished all my designs I emailed them to the owners of Ebor. They printed the designs out and showed them to the members off the club at a meeting and I received very good feedback.
If there was anything I’d change I would give myself more time to find a client so I could produce a higher standard of work.
View presentation here : http://www.slideshare.net/ArronHalton/ebor-presentation
Posted in CWP